Facebook Pixel vs Google Analytics

Well, the truth is Facebook Data, and Google Analytics Data will never completely match. Here are the reasons why. Facebook Data vs. Google Analytics Data: ...

2020年12月14日 — Two free tools that might come to mind are Google Analytics and Facebook Analytics, but how do you decide between them?

2023年8月8日 — Google Analytics provides more comprehensive data on website performance, while Facebook Pixel allows for detailed targeting of ads. Ultimately, ...

2021年6月25日 — While Google Analytics collects user data across different channels such as Organic Traffic, Paid Ads, and Social Media, Facebook Pixel focuses ...

2023年12月22日 — Purposes of Facebook Pixel and GA4. GA4's purpose is to give you data about your users and their behavior for the whole website. It is very ...

Google Analytics is compatible with all Google service tools, while Facebook Pixel is compatible with other data management tools. Moreover, Google Analytics ...

2023年4月5日 — Why does Facebook count more clicks and conversions than Google Analytics? In this article, we look at what causes these differences.

2023年8月30日 — The data discrepancies between Facebook Ad Manager and Google Analytics are common, but that doesn't mean you can't minimise them.

On the other hand, Facebook is much better at tracking across multiple devices as it uses people-based tracking (ID to track associated data with the user).