ice bucket challenge case study
2014年8月14日—Theviralchallengeactuallykickedoffafewmonthsago,whenPeteFrates,a29-year-oldMassachusettsresidentdiagnosedwithALS,started ...,2018年6月25日—Throughtheicebucketchallenge,atotalof$220million(€178million)wasraisedforALS-relatedorganizat...
The ALS Ice Bucket Challenge
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Thiscasesuggeststhatsocialmediamayprovideatemporaryboostinvisibilityandfunding,butthoseeffectscanbeephemeralandshort-lived.Learningfor ...
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