由 HT Manuere 著作 · 被引用 8 次 — 1990; Howard and Sheth, 1969). The effect of such stimuli is assimilated internally by the consumer before they generate the buying decision marketing process ( ...
The HOWARD-SHETH model (H-S model) incorporates product quality, price, availability and other attributes into the model as stimulus factors, and after ...
A Theory of Buyer Behavior. By Jagdish ShethJanuary 12, 1969March 5th, 2019Consumer Behavior ... Howard and Jagdish N. Sheth. The usual purpose of a theory is to ...
The theory of buyer behavior ; Authors: John A. Howard, Jagdish N. Sheth (Author) ; Edition: View all formats and editions ; Publisher: Wiley, New York, [1969].
Buyer's Behavior Source: Howard and Sheth (1969) This model shows that consumer behaviour is complex process which is applicable to individuals and concepts ...
2022年7月12日 — The Howard Sheth Model of Consumer Behavior was put forward by John Howard and Jagadish Sheth in the year 1969. The model is an integrated ...