A Theory of Buyer Behavior

由 HT Manuere 著作 · 被引用 8 次 — 1990; Howard and Sheth, 1969). The effect of such stimuli is assimilated internally by the consumer before they generate the buying decision marketing process ( ...

Howard, Jagdish N. Sheth. Edition, reprint. Publisher, Wiley, 1969. ISBN, 0471416576, 9780471416579. Length, 458 pages. Subjects. Business & Economics. ›.

The HOWARD-SHETH model (H-S model) incorporates product quality, price, availability and other attributes into the model as stimulus factors, and after ...

Howard, J.A. and Sheth, J.N. (1969) The Theory of Buyer Behavior. John Wiley, New York, 12-15.

A Theory of Buyer Behavior. By Jagdish ShethJanuary 12, 1969March 5th, 2019Consumer Behavior ... Howard and Jagdish N. Sheth. The usual purpose of a theory is to ...

The theory of buyer behavior ; Authors: John A. Howard, Jagdish N. Sheth (Author) ; Edition: View all formats and editions ; Publisher: Wiley, New York, [1969].

Buyer's Behavior Source: Howard and Sheth (1969) This model shows that consumer behaviour is complex process which is applicable to individuals and concepts ...

由 JA Howard 著作 · 1969 · 被引用 10588 次 — Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. John Wiley & Sons.

2022年7月12日 — The Howard Sheth Model of Consumer Behavior was put forward by John Howard and Jagadish Sheth in the year 1969. The model is an integrated ...

Applied Perceptive Constructional Perspection：A study on the Pre-purchasing Factors that Determin Customers' Online Shopping Behavior. 指導教授: 何雍慶;陳正男.