cardozo 1965 satisfaction
由RNCardozo著作·1965·被引用3233次—Theresearchalsosuggeststhatcustomersatisfactionislowerwhentheproductdoesnotcomeuptoexpectationsthanwhentheproductmeetsexpectations.,ABSTRACT:Basedontheresearchoverviewontheservicesatisfactionofuniversitycampusesa...
The Antecedents and Consequences of Customer ...
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由EWAnderson著作·1993·被引用9371次—behavioralandeconomicconsequences.Theantecedentsofsatisfactionhavelongbeenasubjectofstudyforconsumerresearch.(e.g.,Cardozo1965,Churchill ...
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