cardozo 1965 satisfaction
由RNCardozo著作·1965·被引用3233次—Theresearchalsosuggeststhatcustomersatisfactionislowerwhentheproductdoesnotcomeuptoexpectationsthanwhentheproductmeetsexpectations.,ABSTRACT:Basedontheresearchoverviewontheservicesatisfactionofuniversitycampusesa...
different views regarding the nature of customer satisfaction
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TârguJiu,EconomySeries,Issue4/I/2011.1)Satisfactioniscognitiveinnature.Cardozo(1965)showsthatsatisfactionisnotlimitedtoasimpleproduct ...
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