cardozo 1965 satisfaction
由RNCardozo著作·1965·被引用3233次—Theresearchalsosuggeststhatcustomersatisfactionislowerwhentheproductdoesnotcomeuptoexpectationsthanwhentheproductmeetsexpectations.,ABSTRACT:Basedontheresearchoverviewontheservicesatisfactionofuniversitycampusesa...
An Experimental Study of Customer Effort, Expectation, and ...
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- cardozo 1965 參考文獻
由RNCardozo著作·1965·被引用3233次—Theresearchalsosuggeststhatcustomersatisfactionislowerwhentheproductdoesnotcomeuptoexpectationsthanwhentheproductmeetsexpectations.
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