cardozo 1965 satisfaction
由RNCardozo著作·1965·被引用3233次—Theresearchalsosuggeststhatcustomersatisfactionislowerwhentheproductdoesnotcomeuptoexpectationsthanwhentheproductmeetsexpectations.,ABSTRACT:Basedontheresearchoverviewontheservicesatisfactionofuniversitycampusesa...
Customer Satisfaction and Service Quality in the Marketing ...
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由SOk著作·2018·被引用55次—CustomersatisfactionhasbeenarenownedpointinadvertisingpracticeandeducationalresearchsinceCardozo's(1965)abasicexaminationofcustomereffort, ...
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