Writing for the Web

This practical course takes a deep dive into writing for the web and digital media. Understand how people read online, and the important role content plays in a ...

2023年3月24日 — Web writing describes the method of making content accessible, interactive, engaging, and informative so that users can find the information ...

Strong web writing skills are a key component of successful digital marketing strategy and effective SEO. Learn more about writing for the web.

Web writing demands a unique structure. Present the most important information first, and provide readers with greater detail as they scroll down the page.

Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.

Websites require a unique style of writing. Novelists paint a picture with words. Reporters report the news with dramatic flair.

Write clear, simple, and effective content. Content should be written in an easy-to-read, conversational style; Always keep your audience, messages, ...

Yale's websites are an important part of how we communicate with our many audiences. Apply these proven best practices to ensure readable web content.